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The font Optima was originally conceived as a competition for Ludwig & Mayer’s Colonia. Designer Hermann Zapf was guided at Stempel by Walter Cunz for the creation of these amazingly elegant and highly legible sans serifs of 20th century.

Optima font

The vigilant licensing policies of Linotype inspired a huge number of unauthorized copies.

Download optima font

Optima font detail

Foundry: Hermann Zapf

Publisher: Linotype

Released: Apr 10, 2002

Price: $35

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